Word-of-Mouth Marketing

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Copied from, Marketing Without Advertising, 3rd Edition, by Michael Phillips and Salli Rasberry.  Nolo Press, 2001.  Page 6 from Chapter 1.

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How people first heard about Bailey's:
Bailey's Irish Cream -- The power of word-of-mouth advertising

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© 2004 Alex Chernavsky   alexc@aya.yale.edu